Hugo Boss / Content website

Task

The client came to us asking for a complete presentation of Hugo Boss brand which would be in line with the global Hugo Boss corporate manual and at the same time would respect local market specifics. The solution had to include emphasis on premium design, regular collection demonstrations, product catalogue, information about shops and regular newsletter.

What did we think up?

We made a complete web design. Premium design puts emphasis on the high quality of this brand and the solution allows easy administration for editors. Otherwise purely digital project is interconnected with off-line activities performed by Face Up team. These activities include events in the shops, printed material production, continual on-line and off-line marketing support. We provide regular information about the events on the client’s website.

What did we think up?

Increased web traffic and easy content administration for editors.
Access to web traffic data and continuous support.