Komerční banka / Interactive panels

Task

The aim of the project was to support the Lady Card by Komerční banka in the most important shopping centres in the Czech Republic during the Marianne Days shopping weekend which has been connected with the Lady Card for a long time.

What did we think up?

We placed interactive digital panels with a Lay Card game application in shopping centres with which we have been cooperating on a long-term basis (for example OC Nový Smíchov, Arkády Pankrác,…). The panels responded interactively to the female visitors of the shopping centre and the female customers could therefore virtually try various models which they saw in a virtual mirror on an advertising panel (screen) as if they were wearing them. Those female customers who downloaded QR code to their smartphone after being asked acquired a memorial photo and they could register for a competition and win prices. We did the project in cooperation with Komerční banka’s clients, OMD media agency and our long-term partner POS Digital.

What did we think up?

Engagement of female visitors of shopping centres, increased awareness of Lady Card in the shopping season and establishing a database of potential female clients who were then contacted by phone to be offered a credit card.