What did we think up?
We placed interactive digital panels with a Lay Card game application in shopping centres with which we have been cooperating on a long-term basis (for example OC Nový Smíchov, Arkády Pankrác,…). The panels responded interactively to the female visitors of the shopping centre and the female customers could therefore virtually try various models which they saw in a virtual mirror on an advertising panel (screen) as if they were wearing them. Those female customers who downloaded QR code to their smartphone after being asked acquired a memorial photo and they could register for a competition and win prices. We did the project in cooperation with Komerční banka’s clients, OMD media agency and our long-term partner POS Digital.